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- Visual Communication Design
- Qualification Awarded
- Level of Qualification
- Specific Admission Requirements
- Qualification Requirements and Regulations
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- Profile of the Program
- Program Outcomes
- Course & Program Outcomes Matrix
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- Course Structure Diagram with Credits
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COURSE INTRODUCTION AND APPLICATION INFORMATION
ilt.fadf.ieu.edu.tr
| Course Name | |
| Code | Semester | Theory (hour/week) | Application/Lab (hour/week) | Local Credits | ECTS |
|---|---|---|---|---|---|
| Fall/Spring |
| Prerequisites | None | |||||
| Course Language | ||||||
| Course Type | Elective | |||||
| Course Level | - | |||||
| Mode of Delivery | - | |||||
| Teaching Methods and Techniques of the Course | ||||||
| Course Coordinator | - | |||||
| Course Lecturer(s) | ||||||
| Assistant(s) | - | |||||
| Course Objectives | |
| Learning Outcomes | The students who succeeded in this course;
|
| Course Description |
|
| Core Courses | |
| Major Area Courses | ||
| Supportive Courses | X | |
| Media and Managment Skills Courses | ||
| Transferable Skill Courses |
WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES
| Week | Subjects | Required Materials |
| 1 | Introduction | No preparation |
| 2 | What is Visual Culture? Visual Methodologies (I) | Rose, G. Visual Methodologies. London: Sage, 2007 (Chapter 3: ‘the good eye‘ and 4: ‘content analysis‘, pp.35-58, 59-73) |
| 3 | What is a Sign? Visual Methodologies (II) | Williamson, J. Decoding Advertisements: Ideology and Meaning in Advertising. London: Boyars, 1978, pp. 11-14, 17-27, 99-105. Rose, G. Visual Methodologies. London: Sage, 2007 (Chapter 5, ‘Semiology‘, pp.74-106) |
| 4 | HOLIDAY | |
| 5 | Visual Methodologies (III) | Sturken, M. et. al. Practices of Looking. Oxford: OUP, 2001. (Chapter 4, pp. 109-150). |
| 6 | HOLIDAY | |
| 7 | Exam 1 | - Revise previous class readings and presentations |
| 8 | Visualising Gender: Constructions of Femininty and Masculinity | Homework 3 |
| 9 | Visual Culture and Postmodernism: Pastiche and Parody | ‘Postmodernism and Popular Culture’. Practices of Looking. M. Sturken, et. al, Oxford: OUP, pp.237-278. |
| 10 | Homework: Essay submission | Complete and submit essay |
| 11 | Visual Power: The Panopticon | 'Power/Knowledge and panopticism’, in Practices of Looking. Sturken, M. et al. Oxford: OUP, 2004[2001], pp.96-107. ‘Over and Under Surveillance’ online article by Judy Chen J. Fiske, ‘Videotech’ in N. Mirzoeff, The Visual Culture Reader, pp.383-391. |
| 12 | Exam 2 | Study for the exam |
| 13 | Branding | Naomi Klein, Ch 2, ‘The Brand Expands’, No Logo. London: Flamingo, 2001, pp.27-61 |
| 14 | Fashion and Identity | Barthes, R. The Fashion System. Berkeley and Los Angeles, California: University of California Press, 1990. Davis, F. Fashion, Culture, and Identity. Chicago: The University of Chicago Press, 1992. Barnard, M. Fashion as Communication. London; New York: Routledge, 2002. Eicher, J.B. The Visible Self : Global Perspectives on Dress, Culture, and Society. New York: Fairchild Publications, 2000. |
| 15 | Final exam | Study for the exam |
| 16 | Review of the Semester |
| Course Notes/Textbooks | Chapters from books and selected articles |
| Suggested Readings/Materials | Videos/Online sources |
EVALUATION SYSTEM
| Semester Activities | Number | Weigthing |
| Participation | 1 | 20 |
| Laboratory / Application | ||
| Field Work | ||
| Quizzes / Studio Critiques | 1 | 40 |
| Portfolio | ||
| Homework / Assignments | 1 | 20 |
| Presentation / Jury | ||
| Project | ||
| Seminar / Workshop | ||
| Oral Exam | ||
| Midterm | 2 | 20 |
| Final Exam | ||
| Total |
| Weighting of Semester Activities on the Final Grade | 60 | |
| Weighting of End-of-Semester Activities on the Final Grade | 40 | |
| Total |
ECTS / WORKLOAD TABLE
| Semester Activities | Number | Duration (Hours) | Workload |
|---|---|---|---|
| Course Hours (Including exam week: 16 x total hours) | 16 | 3 | 48 |
| Laboratory / Application Hours (Including exam week: 16 x total hours) | 16 | ||
| Study Hours Out of Class | 16 | 3 | |
| Field Work | |||
| Quizzes / Studio Critiques | 1 | 8 | |
| Portfolio | |||
| Homework / Assignments | 1 | ||
| Presentation / Jury | |||
| Project | |||
| Seminar / Workshop | |||
| Oral Exam | |||
| Midterms | 2 | 2 | |
| Final Exams | |||
| Total | 108 |
COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP
| # | Program Competencies/Outcomes | * Contribution Level | ||||
1 | 2 | 3 | 4 | 5 | ||
| 1 | To be able to use the advanced theoretical and applied knowledge attained in the areas of Visual Communication Design (Multimedia, Photography, Graphic Design and Typography), | X | ||||
| 2 | To be able to investigate, interpret and evaluate the developments on Visual Communication Design in the world and in Turkey, | X | ||||
| 3 | To be able combine images and words creatively in order to convey visual ideas | X | ||||
| 4 | To attain a high level of complex problemsolving using a variety of design methodologies, | X | ||||
| 5 | To understand the principles of compositional space | X | ||||
| 6 | To have a clear understanding of creative art direction, | X | ||||
| 7 | To attain proficiency on the implementation of production standards and to be able to use Visual Communication Design related software and communication technologies. | X | ||||
| 8 | To have an advanced level knowledge and experience in photography and video production, including image processing, editing and postproduction techniques, | X | ||||
| 9 | By using a second foreign language at least on an intermediate level, to be able to follow the information in Visual Communication Design and communicate with colleagues, | X | ||||
| 10 | To have social and ethical awareness in the stages of creating, applying and evaluating the practices related to Visual Communication Design, and to act consciously and sensitively in the application of these values, | X | ||||
| 11 | To take responsibility both as an individual and as a team member in order to solve creatively the unexpected and unforeseen complex design problems encountered in the Visual Communication Design practices. | X | ||||
| 12 | To utilize the ability to evaluate and criticize acquired knowledge and skills, to diagnose ones individual educational needs, and undertake selfdirected and continuous education in the discipline. | X | ||||
*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest